Showing posts with label accessory. Show all posts
Showing posts with label accessory. Show all posts

Saturday, October 24, 2009

Toronto Bead Stores



Toronto bead stores are many. They are dotted throughout Toronto and the surrounding suburbs. However, I actually think there is room for a few more bead stores that are specialized, catering to better quality and unique findings. The population of this city is sophisticated, well read and up to date with fashion. We have some very creative and talented citizens. And in many artistic industries, Toronto has produced some world class artists, from fashion to film, to fine arts. Although Toronto bead stores are numerous, and they're doing a good job, I've seen much better stores in other parts, where the population is smaller, and in my view, the where people are not necessarily more artistic. Toronto offers great opportunities for a brave and creative would be bead store owner.

There is a famous enclave of bead stores along Queen Street, west of Spadina. Arton Beads Craft is wonderful, packed full, price competitive and have been there for as long as Torontonians can remember. They're the first to be there and Alice, the owner, is very kind, highly educated, artistic and passionate about her work and her low prices, of course. Arton Beads Craft waited a few years for her neighbour's lease to expire and took over next door to open a new concept store. It carries semi-precious stones, sterling silver and cubic zirconia. Arton Beads Craft started out carrying inexpensive basemetal findings and buttons, with occasional crystals.

Across the street from her is the nemesis store, Bling Bling. It is a very spacious place by comparison, and they're rapidly moving up the competition by directly importing their own pearls and stones. Prices for these are low. There are a few more bead stores in that area with similar merchandise, with focus on lower prices. The Crystal Bead Shop, like it's name suggests, focuses on crystals. Fancy Gems and Accessories has some finished jewellery as well as components. They are situated along Queen Street within 2 blocks of one another.

The only downtown Toronto Bead Store in that enclave that is catering to a different market is The Beadery. I really like the decor of that store. It is packed with merchandise, much of which is imported from the Philippines and China. The presentation is different and a lot of thought has gone into merchandising it. The prices are a lot higher than the other stores, though I believe they offer 30% wholesale discount if you purchase over $500.

It is rumoured that The Sassy Bead Co has recently closed their Toronto store. The head office is in Ottawa and there are a few locations there. They focus on cheap and cheerful. They like to buy end lots from the basements of novelty and bead wholesalers in New York, things which have not seen the light of day for many years. Those beads are cheap, bought by the pound, but unique and no longer in production. They had done well for themselves for a long time on high margins. However, I think it takes more to be a successful when there is so much competition amongst Toronto Bead Stores.

The staff at Bead FX is wonderful. Their store front, located in Scarborough, is smaller than most of their competitors. However, they do most of their business online. They have a strong presence in Czech beads and seed beads. Their staff are artistic, with great colour sense, and all make jewellery. They have many classes and a special equipment for glass bead making classes.

The Bead Junction is located in the Junction part of Toronto, around Queen and Roncesvalles area. It is nicely kept and the ladies at the store hold many classes. They're very strong in seed beads. There are a few more Toronto Bead Stores that do largely online sales. They also exhibit at the Toronto Bead Oasis Show. It's a worthwhile venue to visit, however, to get a more complete flavour of what they offer, it is always best to visit the stores. If you don't see something you are looking for, it is very important to ask. They may not have thought about bringing it in because they believe they do not have a market for it. But if you ask, you might just get. Beading is a very interesting and flexible business. I have a strong feeling that we're just at the cusp of a great leap for Toronto Bead Stores.

Thursday, July 9, 2009

Canadian Accessory Industry

The accessory industry is an ever changing landscape of competition. See where you fit in, and how to compete with the rest.

Large Scale Jewelry Manufacturers

This classification refers to companies that have more than 50 permanent staff, and produce millions of pieces of jewelry each year for sale to distributors or customers who sell large volumes. Companies of this magnitude have learned how to make the most out of globalization, and most of the factories producing their jewelry are located in South East Asian countries where labour costs are extremely low. This strategy results in a very low per-unit cost. The lower cost of labour more than makes up for the increased cost of shipping. You never want to compete head on with these suppliers since they will always be able to make things for less. There are some drawbacks to dealing with large scale jewelry manufacturers that the other players can exploit to compete effectively. Big companies cannot change their operations very fast. They are usually setup to do one thing well and repeat it over and over again, so as the styles change from stringing to wire wrapping to casting to gluing, they have all of their staff to retrain and the factory to retool.

Jewelry items produced by these factories are shipped via sea freight which is less expensive, but takes four to six weeks for delivery. They also may have long lead times for orders. From a jewelry order to delivery it may be 3 or 4 months. Once the jewelry order is made it is too late for adjustments. It can also be difficult to communicate precise jewelry design specifications, which are sometimes misinterpreted: one person's 'pink' might be different from another's; one person's 'acceptable' may be another's 'defective' , etc.

Small to Mid-Size Manufacturers

This calibre of organization has 3 to 20 permanent staff and sells jewelry to a broad area like an entire country or continent with the help of sales representatives. They can not usually depend on cheap labour to save on costs. Although jewelry component quantities ordered are not as high as large manufacturers, mid-sized companies still enjoy some level of bulk jewelry component discounts. Jewelry accessory operations at this level have usually made some international supplier contacts and tend to buy components locally and abroad. At the very least, jewelry companies don't have quite the same burden of unwieldy international communications or expensive and time-consuming shipping.

Their main strength is the distinctive jewelry design that made their jewelry operation sustainable in the first place, jewelry production methods that are streamlined as much as possible, and friendly connections to material suppliers that don't involve too many 'middle men.'

Independent Artisan Studios

These are usually comprised of a single energetic and slightly business-savvy designer who is responsible for designing, manufacturing, and selling their own jewelry creations to boutiques and other individuals. Jewelry is their main source of income. Material costs per unit are quite high because small quantities of jewelry components are purchased, but shipping is usually negligible as objects are coming from nearby places. Relying on locally available gemstones, wire, beads, and chains, however, may impose confining restrictions on creativity. Labour costs appear low because the designer does most or all of the work, but it is time-consuming. From a business point of view, it's a pretty taxing cost-to-benefit ratio, and doesn't amount to the most enticing hourly wage. Thankfully it's a small price to pay for creative people who have begun to make a living from their jewelry artistry.

Hobbyists
These are enthusiastic, self-motivated individuals who make jewelry on the side of their day job or other fulltime responsibilities. They may sell their unique jewelry creations to friends, family, and so on, but not in a way that significantly adds into their personal income. It is usually because of encouragement and positive feedback that they decide to pursue accessories as a career. Most established jewelry designers started out in this way.

Material costs per unit are very high because small quantities are typically purchased from bead or craft stores that add their own markups to jewelry components. These stores target casual crafters who are not selling much jewelry, and are therefore a bad place to shop for anyone producing significant quantities or hoping to turn a profit from sales. Labour costs normally don't exist in a monetary sense, but only because one person is doing all the work, on their own time. For these people, making jewelry is not considered labour or work.

Copycats

Some entrepreneurs make a living through copying existing jewelry designs and reproducing them at a reduced cost. They then sell these jewelry copies at a price point that undercuts the original seller, with their own jewelry designs. Sometimes boutiques and department stores actually request cheap copies of jewelry so they can improve their profit margins. 'Copycat' jewelry operations are typically smaller and locally run, making them very flexible and dynamic, without a large overhead or inventory. Since they usually use locally available components bought in relatively small quantities- an expensive combination- they must find creative ways of reducing the cost of jewelry production. Labour is one point of savings, as these jewelry manufacturers will generally work on their own and in their own home, and cheap materials are another. Since gemstones, crystals, precious metals, and other components all have a sizeable range in quality and value, there is always money to be saved in cutting corners on materials.